Economics of Operation Tehelka.com
The total West-End operation expense could be somewhere between 7-8 lakhs. What is the return? A stunning coverage of a start-up project called Tehelka.com by media for 24 hours, at-least for a period of 10 days, with an excellent top-of-the-mind awareness. Smart economics ain't it?

Will Your DotCom Survive the Meltdown?
Still wondering why the dot-com bubble burst? And what's going to happen to all those smaller bubbles, the surviving dotcoms, many of them afloat solely on their last round of financing? Back in November 1999, many of the business schools overseas were publicly predicting the impending e-commerce shakeout.

How to Promote your Website..... Smartly
Everyone wants to drive traffic to their website. Some do it smartly and some do it in the form of financial hara-kiri. Building traffic towards a website is not a one time exercise but an ongoing process. It is an exercise on how to get the most out of you limited resources. So think smart and spend smart!

No more Freebies on the Net
The days of freebies on the net seem to be coming to an end. Napster's plan to charge money for its popular service was just a prelude to the new rules of the net economy. Netizens, who till date are used to freebies now will have to start paying for net goodies

DTH - But will it take off ?
With the DTH services expected to be operational in a year, the licensee will have to incur huge costs to put up their own earth station and also, a legal framework will have to be put in place before licenses are issued to various applicants. Too early to write off Cable operators

Internet beyond digital brochures
With the Nasdaq retreating from its dizzy heights, the new paradigm for dotcoms is yet to emerge clarity. What is the future of the net business. Will it remain as a brochure presentation. Not if the untapped potential is considered. With ecommerce taking shape, the action has just begun ..........more

Make hay while the web shines
Looking out for a viable web model. Get your fundamentals right. Remember some basic facts about the web. It helps you cut costs, economizes on reach and offers economies of scope. But please remember that web business is like any other business and needs to be dealt with accordingly ..........more

Earning from your website
The rationale for dotcom valuation is fast shifting from eyeballs to revenue streams. With the fall of Boo.com and the troubles at another Indian horizontal major in India, revenue models is the immediate focus of dotcoms. How exactly do you make money from this clicks business and how do you break even...........more

Exit cash, Enter Beenz and Flooz
Digital cash is finally here. The entry of alternate cash mechanisms like Beenz and Flooz are likely to alter the face of payment mechanisms on the web. Cash will soon cease to be a preferred currency. Do you want to ride the digital cash wave. Ignore this revolution at your own peril .......more

Dotcom Valuation goes traditional
The recent shakeout in the dotcom companies world over has redirected thinking on dotcom valuation along traditional lines. Investors are increasingly veering towards the view that in the dotcom business like in any other business what finally matters is the future cash flows...........more

Eyeballs to Buyballs
In the internet business the accent is no more on eyeballs capturing but on translating these eyeballs into commercial transactions. In a nutshell the trend has shifted from eyeballs to buyballs. What does this imply for the future strategy of hopeful dotcomers.........more

E*trading is Easy trading
In the realm of online ebusiness the in thing today is etrading. Not surprising because the extent to which it empowers the investor is unprecedented in the annals of financial market history. What does etrading do, how it enhances investing quality and where it stands in India .........more

One up on Uplinking
The recent liberalization of uplinking policy announced by the government has come as a boon for broadcasters in India. What does this liberalization mean for Indian broadcasters? More importantly is India going to see a more liberalized air space in the coming months.......more

Government or Private Rule
The decision to privatize telecom services as also the decision to throw open submarine cable market to the private sector has far reaching implications for the telecom majors in India. What are the privatization options before the government and what is in the interest of consumers .........more

IT Bill at Last
The passage of the IT bill in parliament opens up a world of opportunities for Indian business. But the legislative wrangles and outdated laws which are out of sync with the times could be the real big challenge. Is the Indian government up to it ......more