A Superb News Manager - Satyam |
Take a look at these headlines :-
(May 11, 2000)
Satyam Computer Services Ltd., and Computer Associates International, Inc. (CA), the
world's leading E-Business software company, announce the formation of an Application
Service Provider (ASP) joint venture to offer small and medium enterprises (SMEs) Internet
access for advanced E-Business applications.
(May 15 2000)
Satyam and Vignette(a leading international provider of e-business applications for
building online businesses)announce partnership for implementing e-business solutions,
whereby Satyam plans a new development center to develop e-business solutions and build
competencies based on Vignette technologies.
Satyam Computer Service Ltd. launches an organization-wide Transformation training
initiative named Customer-oriented Global Organization (COGO).
(June 5th, 2000)
Satyam and Exterprise, USA, to form global alliance to speed deployment of software
solutions for Net Market Makers and Fortune 1000 Companies.
(June 5th , 2000)
Satyam Infoway buys cricinfo.com, a UK based cricket portal for $37.5 million in all-stock
deal.
(June 7th 2000):
Satyam Computer Services forms a strategic alliance with Microsoft Corporation to provide
U.S. Public Sector customers web and enterprise integration application deployment
solutions utilizing Windows DNA 2000 technology.
(June 8th, 2000)
TRW and Satyam to form Strategic Alliance for IT Services for the Auto Sector. JV to
receive business of $200 million over five years.
Plus waiting in the wings is news that Satyam has FIPB approval to Offload part of its
stake in SIFY to a foreign investor.
So why all this hype On Satyam suddenly?
Post the corporate governance issue, Satyam's media men seem to have Shifted into high
gear. After a massive damage control exercise, wherein they had arranged conference calls
to various FIIs plus TV interviews and news releases to various papers, the media boys at
Satyam seem to have changed tracks. By making these alliances public at that point of
time, Satyam has somehow ensured that it is in news every second day and that too
"good" news.
A spate of joint ventures and takeovers have ensured that Satyam has retained top of the
mind positions for the last couple of weeks. The efforts of the media men have, of course,
been rewarded by a rise in the share price, which has risen from a low of Rs.2000(end May)
to a high of Rs.3300(June 8th). The rise of course cannot be attributed only to their
sterling media efforts, but staying in the limelight for the "right " reasons
has to a very large extent refurbished their image as well as renewed investor confidence.
When contacted, Satyam denied that this deluge was a part of their strategy to regain
investor confidence. But finally after the storm in Satyam's teacup, things seem to be
settling down for them.
Aru Srivastava