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Its Time for Value Investing Now ?

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Value investing is a bit like Cinderella's story - about a girl who actually had it in her and rose from the cinders to be queen. It is based on the contrarian premise that the stock market is less efficient than people think. To the value investor, the Street is populated largely by herd-instinct types. They're too busy running after the latest trend to notice unglamorous companies whose comparatively low share prices don't fairly reflect positives like current profitability or bright future prospects.

Almost all fund managers at least pay lip service to the concept of value, and will mention its code words -- on the lookout for stocks that are "bargains," "cheap," "overlooked" and/or "undervalued." It would be a rare -- and short-lived – manager indeed who claimed to favor stocks that are selling for more than they're worth, or companies sure to be headed for a decline. Even some aggressive growth players claim to be seeking "value-growth" issues, or "growth at a reasonable price." Likewise, even the most value-oriented fund managers prefer a stock that has at least some potential for growth.

Value money managers like Buffett, Gabelli and others have written extensively about their methods on value investing and have made millions from this approach. A fund manager who believes in picking stocks that are moving up fast in the hope of selling them at the right time is following a momentum strategy. A fund manager who invests in companies with high P/Es and high expected growth rates follows a growth investing philosophy. Against this, the one who buys companies with low P/Es is following a value investing philosophy. The one who analyses stocks on the strength of their fixed assets is said to have an asset play approach. A fund manager who believes in buying stocks that are currently out of favor or is selling the popular stocks has a contrarian value-approach.

A value stock is stock in a company that is relatively cheap compared to its earnings or "book value" (mostly tangible assets -- planes, trains, and automobiles, and buildings and machinery). Value stocks tend to be stodgy players in slower-growing, defensive or cyclical areas. In contrast, a growth stock means a share of a company that is relatively expensive compared to its current earnings or assets. Investors buy an expensive growth stock, or bid it up to expensive levels, because they expect the company to grow. Growth stocks tend to have a high price relative to current earnings, and provide little if any dividend, because investors expect the stocks to show above-average growth in earnings and/or sales. This belief is usually founded on a history of growing earnings or sales, or on the company's being in a promising, high-growth sector (technology, biotechnology, developing communications).

Now for the fairy godmother stuff: In the long run, value stocks have tended to outperform growth stocks. After all, an under-performing company simply has to defy people's low expectations, while a growth stock has the more difficult task of meeting the sometimes stratospheric expectations with which the market has burdened it. Many experts have the opinion that the location and realization of value shares in stock markets is based more on taking advantage of market perception than of any concept of "real" value. A share is undervalued, using fundamentals as the indicator, because the market has permitted that undervalue to exist. It shouldn't, in theory, but because things are not perfect it does. It has opined at that moment that the value, as dictated by the current price, is lower than the value investor's own perception based on an analysis of the fundamentals. The investor cannot, though, profit from what he sees as an incorrect perception by the market until the market decides that it should change its perception of the share by according it a higher price - and that is where value investing comes in.

The danger with the value-investing approach is that, what appears to be gold may indeed be little more than fairy dust -- OK, angel dust at this level. And even if that undervalued company remains a solid money-making enterprise, investors too dreamy eyed to see it today could be just as unperceptive tomorrow. In 1999, Internet stocks were the most extreme example of growth stocks. So far in 2000, biotech wears the emperor's new clothes. Wise investors should look for value. That may sound at once obvious and a tad old-fashioned. After all, value investors--those down-to-brass-tacks types who follow time-honored rules for investing in companies with hard assets and cheap stocks--haven't done especially well in the '90s. Meantime, their growth-oriented brethren have been taken on a spectacular ride as ever-rising profits catapult high-tech companies forward.

But value investing--updated for the New Economy -- may once again offer investors good returns, the tools to identify and search out value. First, check out how to define value investing. Don't think it means just applying the sharp-penciled analysis to identify promising but stodgy underperformers. The new value analysis gets beyond the glitz of New Economy stocks with sky-high price-earnings ratios. It shows some of these stocks to be unstoppable brands with huge market penetration and ample cash flow, or value—and plenty of it. Investors can also try to lock in value by unearthing some of the small and mid-cap stocks whose earnings potential is good and not yet fully recognized

With the market the way it is at the moment-value investing seems to be the norm of the day. Don't get carried away by the "herd mentality" of selling now-keep your head and pick up stocks which are a combination of value and growth. Sectors like infotech, pharma, telecom, cables, paints and may be even cement merit an investment and remember the saying that when the shoe shine boy starts giving you tips, its time to get out of the market-now we are adding to this, that the best time to buy is when everyone else is selling!

Aru Srivastava

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