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Interview With Mr.G K Deshpande, Chairman and Managing Director - Geekay Imaging Limited

Why is the company shifting from its core business of graphic designing to software development?
The Company is pioneer in the field of Digital Imaging and Multimedia. The Company will be enhancing its capabilities in the present field and simultaneously will enter the field of software development and services in the field of industrial automation and internet based projects. As very few global players are there in the field of industrial automation and also as Mr.M.K.Deshpande the CEO of the Company has got around 22 years of industrial automation experience,and the other directors also being engineers, the company has extended its services to development of industrial automation and internet based products.

Over what period of time is the revenue likely to accrue from the orders worth US$361200?
The entire revenue of US$361200 from SWA Germany will accrue in the current financial year 2000-2001.

How has the company managed to get a jump in net profit from Rs.4.6 lakhs to Rs.21 lakhs?
The Company had invested in high end machines to the tune of Rs.38.85 lacs during Feb 1999 and for Rs.40 lacs during April 1999. This resulted in offering more services. Also drastic steps were taken where in the sale price was reduced which increased volumes. These two steps taken by the company resulted in an increase in turnover from 71.72 lacs in 1999 to Rs.200.47 lacs which resulted in an increase in bottom line from Rs.4.62 lacs to Rs.21.13 lacs.

What product has the company developed so far? Is IROPS the only product developed by the company?
The Company has developed IROPS (Internet based Remote Order processing System). Other than IROPS, the Company is also working on other industrial automation products which are yet to be completed. On the service side, the company is providing various high end internet related services.

What products does it intend to market through its overseas offices in USA, UK and Singapore?
We intend to market Industrial automation products and internet based products through our overseas offices at USA, UK and Singapore.

What is the justification for the premium charged?
a) The Company is five years old.
b) Profit making from year 1996-97.
c) Dividend paying for the past two years at 10%.
d) Promoted by qualified technocrats.
e) Confirmed order in hand to the tune of Rs.5.41 crores.
f) Financially disciplined Company - SBI health code rating 1 (which is the highest rating).
g) Entering into niche area of Industrial Automation where lot of opportunities exist and very few players are there globally.

Where is the company headed to in the near future?
In future the Company is expected to grow by leaps and bounds. In a span of five years the Company's target of turnover would be more than 1000 crores maintaining a good bottom line thereby creating wealth for both investors and employees.

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