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Interview With Sreekiran, Executive Director, Master.Com Software Limited

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What is the company’s core business and what is the focus?

The main business focus is internet technologies with ERP solutions as a part of it. We have competency in ERP solutions and we are utilizing this to apply internet technologies to the same. We are focusing on transport organizations and Gold and Jewellery segment, where multiple levels of production. We are trying to derive solutions between the vendor and the buyer. One pharma company is also under study. But dairy industry is our core competency.

Do you have any contracts with companies?

We do not have any firm contracts with organizations. For any company to start up, we need to do business process reengineering. We are doing that now. This is not on payment basis. Once this is through, we will enter into contracts. We first develop on industry vertical scenario and then build products on it.

What are the work orders in hand?

Talking specifically of work orders, we have one in hand from Dolphin Technologies Inc., a US-based company. They have participation to the extent of $150 crore and have extended orders for $5,00,000 as a start up. This order is in internet technologies to develop front ends and to develop backbone integration with database, the size of which is anticipated at 2 to 3 lakh records. We are currently in the design phase. Once it is fulfilled, we have to go there and train the people and do the documentation.

The second order is from Luncent Professional Inc., is giving manpower requirement for $2,00,000. The contract is for two years.

However, these orders will be fulfilled by December. The revenue will be reflected by the end of the current financial year.

Kindly Comment on your financial projections

For this year and the next year, the revenues are projected at Rs.5 to 6 crore and Rs.8 crore respectively.

What was turnover last year?

As far as this company is concerned, it was incorporated in 2000 and this is its first financial year. Earlier to this, the company did exist but as a partnership firm, which has its office in Nellore. The partnership firm had recorded a turnover of Rs.28 lakhs last year.

Do you think you can meet the target of Rs.5 crore in first year?

We are confident we will meet the projections because the manpower consultancy rate that we charge is minimum. Normally it is $60 - $70 per hour for ordinary qualifications. And we are charging only $5 - $10, and this cushions us a lot.

Can you comment on the Management of the company?

We have started off with three promoters. One is Dr.Manjiri, who has invested in this company. Mr.Sreekalyan and myself look after technical aspects. I have 10 years of experience, both hardware and software. I have enough contacts in both the domestic and international markets. I had consulted the firms abroad.

One board member is also going to join us from Dolphin Technologies, who has 7 years of technical experience. He will be visiting India very often.

What is the manpower strength of the company?

Currently we are 20 people, of 14 are techical people. We mostly take engineers. we are planning to recruit around 30 to 40 in the coming few months.

What was the hurry to come out with an IPO?

We could have waited for some more time but unfortunately SEBI rules went against us. If I would not have come out with an IPO now, i would have had to wait for three years. Probably after three years we might not need to come out with an IPO.

As a partnership firm, what was your focus of business?

The partnership firm is two years old. In the first two years, the sales was Rs.17 lakhs and Rs.28 lakhs respectively. The business focus also included trading as a side line activity. In addition to that, we were doing dairy prototypes for Raghu Dairy. But unfortunately, the unit went sick. We also did some hospital packages.

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