Both the Aditya Birla Group and Sun Life Financial, find their identity in the sun, which symbolises energy, light, seasons and protection - something that both organisations embody. Here the Aditya Birla Group contributes its knowledge of the Indian market and Sun Life Financial contributes global expertise in the areas of protection and wealth management. The cornerstones of the partnership are respect for each other, integrity and customer focus. The joint venture companies are engaged in the activities of life insurance, asset management, retail distribution and stock broking.

Our driving philosophy is to always keep the customer's needs in mind by providing innovative products and customer service offerings that add value for customers and build value for our shareholders. Birla Sun Life is committed to create value for all customers, rural and urban, big and small. Our vision is to be a world-class provider of financial services to individuals over their lifetime. Our brand, the Sun symbolises the foundation of all life. The radiation of energy and light is a source of inspiration to millions of people around the globe. The Sun protects life on earth with its warmth, causes the seasons of Autumn, Winter, Summer and Spring and thus affects everyone's lives, right from a farmer in Canada to a pilot in Italy and a businessman in India.