Portfolio Planning





A long-term investment strategy requires more than a passive " invest–and–forget" approach. Once you’ve created an investment strategy and built your portfolio, you’ve taken the first steps toward reaching your financial goals. As time passes, you will need to review your portfolio regularly to make sure you stay on track.


The Balancing Act
One reason to review your portfolio is that market conditions or some aspect of your financial situation — say, your time horizon or your tolerance for risk — may have changed since you created your investment strategy. If the change has been significant, you will need to consider adjusting your portfolio’s asset mix. Another reason you might have to considering giving your portfolio a new look is in response to a significant life event. This could be a change in career, marriage, birth of a child, impending retirement etc.

Let us consider this example, Suppose your investment strategy was originally designed to achieve long-term growth, and your portfolio consists primarily of stocks. At the end of the first year, — a year of tremendous growth in the stock market-you review your portfolio and you see that, although your bond and short-term investments have enjoyed only modest growth, your stock investments have significantly increased in value. In fact, your stock investments have grown so much that they now represent a larger proportion of your portfolio. The result is that your portfolio is out of balance as you have more money in stocks, and less in bonds, than you did when you built a portfolio according to your investment strategy. This increases your risk considerably. The solution, assuming your original asset mix is still appropriate for your goals, is to "rebalance" your portfolio -shift enough money from your stock investments to your bond investments to restore the proportions of the original asset mix. By doing so, you will ensure that your portfolio remains on the course set by your investment strategy.

Your rebalancing strategy
So where do you begin? The most important requirement is to track your investments on a regular basis. This applies to all asset classes and not only to stocks. Most investors track their equity assets regularly but do not monitor debt and mutual fund investments. The first step in portfolio reshuffling is to redefine your goals and review your original investment logic. Check out if you have any immediate financial requirements and provide for a buffer. Review your risk-profile, and check whether your exposure in each of your investments matches with your present risk profile. For reviewing, it is important to consider your entire portfolio as a unit. By treating each asset class individually, you may unknowingly increase your exposure to certain sectors. For instance the same set of stocks might be present in both your equity portfolio as well as in a mutual fund in which you are invested. Another point you need to keep in mind is the impact of taxes and transaction costs.

Some of the strategies you could adopt are

  • Sell the investment that exceeds its recommended percentage and invest the proceeds in other investments. Any investments which have been performing badly and which have no potential to recover should be sold.

  • You can use these losses to offset any gains that may be generated and ease your tax bill.

  • Add money to investments that are below their recommended percentage.



Portfolio planning is a structured and intelligent way of spreading your risk through different investment options and to enjoy the diversification benefits marked with a higher rate of interests. There is no fixed rule on how to plan your portfolio but there are several platforms available on which you can explore the art of perfect portfolio building. It is equally important to check the portfolio performance in every quarter. Presently, the stock market sentiment is slowly going upward with a new hope of revival by late this year. This is a good time for investors to reshuffle their portfolios. For example, the market is expected to sustain the growth in the FMCG sector with the news of 20 percent average growth by FMCG majors last quarter. Major heavy-weights like HLL and Cadbury’s are trading at 15 percent to 20 percent below their 52-week high. One of the major reasons for failure in portfolio management is the lack of realistic objectives. What can rationally be expected is often quite different from the hyped anticipation created in the minds of investor. To be successful in the portfolio planning, you need to be aware of historical precedents, the average return on savings, the rate of return on investments and normal yields.

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