Business leaders the world over have been quite diffident in embracing, and leveraging the power of social media. Even the CEOs who have Facebook and Twitter accounts use it to put out anodyne statements. But now that seems to be changing, albeit slowly. Business leaders realise the power of meaningful, and often playful engagement with consumers. It seems to be paying off.

Posted by The Finapolis Monday, June 15, 2015 3:56:00 PM


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